LOS ANGELES, CA - Wonderful Pistachios has unveiled a brilliant green packaging refresh for the company’s Wonderful Pistachios No Shells variety, which is available in stores now. These nuts are everything consumers love about pistachios, from the unique taste to the health benefits, without the hassle of cracking open the shells.

This Wonderful Pistachios No Shells relaunch marks Wonderful Pistachios first foray into multimillion-dollar integrated marketing campaigns. The campaign will feature trade and consumer print and online advertising, public relations, social media support, and a large scale digital advertisement in Times Square, all of which launches this spring.

“Wonderful Pistachios No Shells delivers ultimate convenience to snackthusiasts, and has grown more than 50 percent across all channels, adding two million new households in the past year alone,” said Adam Cooper, Vice President of Marketing. “As Wonderful Pistachios No Shells maintains its rapid growth, we are confident this eye-catching new packaging will continue having retailers seeing more green.”

Wonderful Pistachio No Shells is available in Roasted & Salted and Lightly Salted, according to a recent press release, both of which are sure to jump off the shelf due to how easily they integrate into salads, baked goods, or as a topping on a main dish. And, of course, the pre-shelled nuts are a convenient and nutritious stand-alone-snack.

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The Wonderful Company