YUMA, AZ - As it continues to build out its operational prowess, Bard Valley has made several moves to expand its team and support the ongoing growth of the Natural Delights® brand and the Medjool date category as a whole.

The supplier recently revealed that it has brought on two new team members: Mamud Dako as Director of Innovation, and Nancy Roser as Regional Business Manager of the Southeast region. In addition, Alex Aguilera has been promoted from Production Scheduler to International Sales and Marketing Coordinator, and Alan Asbury was promoted from Regional Business Manager of the Midwest to Senior Business Manager of the Midwest and East Coast regions.

Dako brings a wealth of experience in consumer packaged goods, according to a press release, having spent time developing new products and packaging for Heinz and Smirnoff. During his tenure, he received multiple packaging and innovation awards, including the Shelf Impact Award, Food and Beverage Product Innovation Award by the National Restaurant Association, and DuPont Award for Packaging Innovation.

David Anderson, Vice President of Sales and Marketing, commented on this exciting appointment.

“Mamud comes to us with the type of experience and proven track record we were seeking for this new and important role,” said Anderson. “We are looking forward to his expertise as we move the brand forward to meet the growing demand from our consumers.”

Also joining the team is Nancy Roser.

She brings an impressive resume with her extensive background in business development, sales, and marketing with Sysco and Handmade Real Foods. She will support the brand with new business development, convenience store expertise, and customer relations in the Southeast region as the Regional Business Manager.

Alan Asbury, newly appointed Senior Business Manager of the Midwest and East Coast regions, discussed this appointment as well.

“Nancy is already proving to be an excellent addition to our sales team,” said Asbury. “She is committed to finding new opportunities for the brand and providing the best experience for our customers.”

Asbury, who excelled in his position in the Midwest, has been a natural mentor in his previous role, leading to the promotion to overseeing the East Coast as Senior Business Manager of the Midwest and East Coast regions.

Aguilera, who was also recently promoted, brings vast production knowledge into his new role. As International Sales and Marketing Coordinator, he will assist the sales and marketing teams to better service customers and consumers as the category continues to expand.

As noted in the release, Aguilera will also help the company effectively manage the links in the international supply chain for maximum efficiencies.

Congratulations to these distinguished leaders on the next step in their succesful careers. Keep reading ANUK as we bring you the latest news in the fresh produce industry.

Natural Delights^®