WENATCHEE, WA - CMI Kanzi® brand apples are now available, and the company is unveiling them with new packaging meant to entice from a retailer and customer side.

The 2 pound, clear bag incorporates high graphics and also shows the customer the product itself with crystal clear packaging. The packages also come with a 2-box shipper display that the company promises to be the fastest construction on the market.

According to a press release, the company intentionally holds the Kanzi® brand apples to release in February in order to launch them on an apple market that is beginning to dwindle in variety, enticing a hungry reception.

“Retailers have come to appreciate the quick punch in sales with Kanzi® apples that jumps to an early peak by Valentine’s Day,” Steve Lutz, Vice President of Marketing for CMI, said. “Historically, Kanzi® sales build quickly on release and continue with strong performance well into March.”

Data showed the new packaging to be an ideal grab-and-go for consumers, according to Lutz, however he does caution retailers that supplies tend to sell out quickly. Nielsen Perishables Group reported that over 2,000 stores added Kanzi® last February, with an average shelf distribution of 5 weeks before supplies sold out.