YAKIMA, WA - Anyone surfing the web should be excited by FirstFruits Marketing’s latest announcement. The company has launched a new website designed to highlight brand messaging, products, and promotions. With a fresh look and an improved user experience, the site is also mobile responsive and ADA compliant.

“Transparency is essential but there’s a fine line between being too much information and losing readers’ interest,” said Chuck Zeutenhorst, Vice President. “We focused on providing critical, helpful, and interesting information and skipping the fluff. We want consumers to understand our passion.”

The new website places an emphasis on the fruit, is more user-friendly, and boasts clearer and easier navigation and a more organic flow through the site. According to a press release, it is brand-forward, highlighting FirstFruits’ organizational values including its innovative push for sustainability.

“FirstFruits has always been known for our values, but we haven’t always done a good job of conveying our story or highlighting our unique differences, including our innovations in sustainability or our claim to fame, Opal® apples!” commented Zeutenhorst. “We are passionate about apples and helping the apple industry grow. The new site is a tool that will help us achieve that.”

A new website awaits, get clicking!

FirstFruits Marketing