PLEASANT PRAIRIE, WI - As a business grows, so too does its workforce. And with new strength in numbers comes strength in leadership. Good Foods has found that strength in the recent hiring of Lionel Mendoza as Vice President of Business Development and the promotion of Brittany Vetter to National Director of Sales - Retail.

“We’re thrilled about the growth within our sales team,” said Danyel O’Connor, Executive Vice President of Sales and Marketing. “Lionel brings years of experience and expertise into his new position, making him the ideal candidate to join our growing team. Brittany is a cherished member of our team, and her promotion is a testament to her dedication to the company and enthusiasm to grow within our sales division.”

As Vice President of Business Development, Mendoza will be focused on progressing and nurturing relationships with retailers, clubs, and restaurant chains/foodservice providers, according to a press release.

Previously, Mendoza was Senior Vice President of Sales and Business Development at Ruprecht Company. During his time there, he was responsible for developing and implementing its market strategy, leading the sales process with major retailers, and enhancing its meal kit delivery services.

In her new role as National Director of Sales - Retail, Vetter will develop marketing and sales strategies to connect with various retail targets, oversee product merchandising, and mentor and build the retail sales team.

According to the release, Vetter joined the Good Foods team in 2018 after departing an eight-year tenure at Kroger as the Promotional Sales Planning Manager. Vetter’s experience at Kroger managing the salad mix, fresh dip, and dressing category led her to join the Good Foods team as Key Accounts Manager.

Congratulations to Lionel Mendoza and Brittany Vetter on their new positions!

Good Foods