DALLAS, TX - H-E-B is continuing to expand its innovative price format with two new locations. The retailer announced plans to open two Joe V’s Smart Shop by H-E-B stores in Dallas, Texas.

“With the introduction of Joe V’s Smart Shop to Dallas, we are excited to build on our longstanding presence in the area and commitment to serve more customers in this dynamic and growing part of Texas,” said Roxanne Orsak, H-E-B Chief Operating Officer. “As a multi-format retailer, we have developed a variety of brands and formats to best serve our customers across the state.”

Joe V’s Smart Shop by H-E-B is an innovative price format the company launched in 2010. It delivers a uniquely curated assortment of community-focused products and the most relevant high-quality, fresh products H-E-B is known for at even lower prices.

As the retailer continues its expansion in the DFW Metroplex, H-E-B plans to build a Joe V’s Smart Shop at the corner of W. Wheatland Rd. and Highway 67 at 4101 W. Wheatland Road. It is expected to open in late summer 2024. The other location is planned at 5204 S. Buckner Blvd. at the corner of Buckner Blvd. and Samuell St., and it will open in spring 2025. Each store is typically 55,000 square feet in size and employs about 150 Partners.

Joe V’s Smart Shop is a proud H-E-B brand that offers a price-conscious shopping experience and provides customers with the best H-E-B has to offer, such as Meal Simple chef-inspired meals, fresh-cut fruit, organic selection, and more.

“With each store we open, our goal is to provide the best shopping experience, offer fresh, top-quality products, and create jobs and career opportunities that help build a stronger community,” continued Orsak.

Continue following the retail map with us as we keep an eye on the wire.

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