PHILADELPHIA, PA – The Procacci Companies announced that Joseph M. Procacci, current President of Santa Sweets Inc. and COO of Procacci Brothers Sales Corporation, has been named Chief Executive Officer of Procacci Holdings LLC. He is stepping in for industry legend Joseph G. Procacci, who is stepping down as CEO after nearly 70 years leading the company and transitioning to the role of CEO Emeritus.

In making the announcement about his new role, Joseph G. stated, “I started this company with my brother, Mike, in 1948. Procacci Brothers has achieved magnitudes of success that we never could have imagined. We’ve been blessed with honest, hardworking employees and uncommonly loyal customers. It’s been a blessing to have my son by my side as we grew these companies. It’s with great pride and confidence that I turn over the future of the organization to his leadership.”

Joseph M. Procacci, known to employees and customers as J.M. according to a press release, began his career in produce at the age of 10, working alongside his father and learning Procacci Brothers’ business operations from the ground up. J.M. joined the company full-time after graduating from Saint Joseph’s University in 1974 with a degree in Labor Relations. He made immediate contributions to Procacci’s Tomato Repack operations, spearheading improvements in labor efficiency, quality assurance, and food safety. Next, J.M. led Procacci’s Tomato Sales Desk, where his emphasis on developing supplier networks and capitalizing on logistical opportunities in Procacci’s distribution network led to significant sales growth in new markets, largely from winning the business of major foodservice and retail accounts.

“I’m honored to follow in my dad’s footsteps and humbled to lead what my dad always said was our greatest asset–our people,” said the new Procacci CEO. “I’ll be leading a tremendous team. We have a dynamic mix of energetic young talent and experience. The future of Procacci Brothers is exceedingly bright. Under my leadership, we will continue to honor the core values that took Procacci Brothers to the top of the produce industry, while also innovating and adapting to the evolving needs of our customers.”

Mike Maxwell, President of Procacci Brothers, spoke of his admiration for both Procacci men, “Here at Procacci Brothers we have all been very fortunate to learn this business from one of the very best in the industry. The transition from one generation to the next is a very natural process in a family-owned business. J.M. grew up in this business and has worked in all areas of this vertically integrated company. He’s been groomed for this position since he was 10 years old. I look forward to working with him in growing our business into the future, and I wish Joe Procacci all the best in his retirement.”

AndNowUKnow wishes J.M. Procacci all the best in his new role.

Procacci Brothers