DENVER, CO - After 25 years in consulting with fresh produce companies, Julie Krivanek, President of Krivanek Consulting, seeks to remind the industry that just because produce is perishable doesn’t mean those who produce it have to be.

“The challenge for many produce businesses is sustained growth,” Krivanek said in a press release. “Too often I see leaders attend to the 'challenge of the day' instead of how to create growth 5-plus years into the future. When leaders spend their energy on firefighting, they sacrifice the time needed to grow their business and shape the future of their company.”

Krivanek is a senior strategist that has spent the last two-and-a-half decades helping to shift business strategies to a more lasting approach by identifying competitive forces, capitalizing on trends in the global marketplace, and creating the catalyst to profitable growth.

“Since beginning to work with Julie, our company has grown sales by over 26 percent,”  Tony D’Amico, President of To-Jo Mushrooms, said, according to the release. “Julie has sharpened my focus and the focus of our entire senior leadership team. She has an uncanny ability to bring clarity to our strategic direction and her passion promotes an energy that continues to keep our team committed to reaching our goals.”

Other successes Krivanek’s track record lists include working with Dole Berry, Mann Packing, PRO*ACT, and many more, touching on almost every aspect of the produce industry’s supply chain.

Krinavek Consulting looks to dive deeply into the operations, sales and marketing aspects of fresh produce companies, in order to define their goals and prepare them for alignment, innovation, and growth, and has the professional perspective to do so.

Looking forward to the immediate future, the company is kicking off the first of three “silver anniversary events” at this year’s United Fresh convention in Chicago, Illinois, next week. Krivanek will be there to celebrate 20 years of the United Fresh Leadership program, where she has been a cornerstone speaker for each class since the beginning.

This year she will lead an invitation-only, exclusive session for the program’s alumni, addressing the evolution of leadership and its effect on long-term business strategy.

For this and all other events not to be missed in the produce industry, stay tuned to AndNowUKnow.