LEAMINGTON, ONTARIO, CANADA - Say hello to Sweet S’NAPS™! Nature Fresh Farms® uniquely developed variety is shaking up the pepper category, and consumers will soon be searching for this offering to get their hands on a unique eating experience.

“Sweet S’NAPS are a category-disrupting pepper,” explains Matt Quiring, Senior Vice President, Sales and Marketing, Nature Fresh Farms. “Available in five different colors (red, orange, yellow, green, purple/brown), these peppers have a light, refreshing crispness of a Granny-Smith apple that is sweet, juicy, and snackable.”

Honored with the highest 3-star honor at the 2023 International Taste Institute, these brightly colored gourmet sweet peppers boast a crisp exterior and juicy bursts of flavor, bringing a one-of-a-kind experience to the pepper category.

“With its limitless usage including raw, dipped, grilled, or air-fried, it’s a pepper that is bringing excitement to the Pepper category that hasn’t been seen in quite some time,” adds Quiring. “We’ve specifically designed the brand to signal sweetness and snackability through the visual designs and messaging.”

Matched with vibrant packaging to optimize consumer response, enhance on-pack education, and drive purchase, Sweet S’NAPS are uniquely positioned to drive consumer trial and repeat purchase, a press release explained.

Promotional strategies have been developed to drive sales across multiple channels, and Nature Fresh Farms is encouraging retail partners to drive fun displays utilizing the brand’s high graphic displayers and shipping cartons.

Contact the Nature Fresh sales team to tap into the opportunities provided by these delicious sweet peppers!