VALENCIA, CA - Just how many ways can you use a Meyer lemon? Sunkist may have a few suggestions just in time to match up with the company’s harvest of this delicious and distinctive lemon variety.

“Education is critical when it comes to driving sales of newer varieties like Meyer lemons, and Sunkist offers retailers many tools to share the unique attributes of Meyers, along with usage ideas and recipes with consumers,” says Joan Wickham, Manager, Advertising and Public Relations for Sunkist. “Using our new point-of-sale materials, retailers can effectively promote distinctive varieties like Meyer lemons.”

Available now, Meyer lemons are essentially a cross between a conventional lemon and a mandarin. The variety is sweeter and less acidic than conventional lemons with an herbal scent that makes it the perfect ingredient for both lemon-based desserts and lemonades. Meyer lemons are bright yellow to rich yellow-orange, with a thin, tender rind that gives them a smooth, soft feel.

Because of these distinctive characteristics, consumer reaction to variety has convinced retailers of the need to carry both Meyer lemons and conventional lemons in their stores. In an effort to educate consumers about the up-and-coming product, Sunkist has been working closely with its trade partners to help them introduce consumers to the variety and build successful Meyer lemon programs across the country.

Sunkist is able to provide this valuable educational information on its point-of-sale materials and now, due to the company’s newest printing capabilities, bins and other point-of-sale materials can be created with only one week of lead-time. This short turn-around time not only benefits consumers’ education of Meyer lemons, but also allows retailers to quickly execute promotional programs in a way that fits their store’s unique formats and needs.

For more on Sunkist’s growing Meyer lemon program and recipes on how to use the variety, contact your Sunkist sales representative.

Sunkist