MONTREAL, CANADA - A new face will be heading the senior leadership team at Courchesne Larose Group. Recently, the importer and distributor announced that Michael Aucoin will take over the role of Chief Executive Officer, effective immediately, succeeding Michel Routhier, who will become Vice-Chair of the Board of Directors.

“I am honored by the confidence the Courchesne Larose Groupe has shown in me, and extremely happy to be joining an organization whose exemplary performance has set the standard in its sector for over 100 years. I’m delighted to be able to contribute my experience to the growth of Eastern Canada’s largest importer and distributor of fresh fruit and vegetables,” stated Aucoin.

Following a rigorous selection process, Aucoin comes to Courchesne Larose as a seasoned executive with extensive experience in the agri-food sector. According to a release, he has vast knowledge of distribution channel development, which has enabled him to contribute to the success of companies like Smuckers and Hershey.

Additionally, Aucoin presided over Agropur’s Canadian operations from 2017–2019, managing nearly 5,000 people and ensuring the operational success of its Eat & Beyond investment firm.

Routhier commented on Aucoin’s recent appointment.

“It is important to be able to count on a leader who, in addition to knowing our industry, can effectively mobilize our teams to foster collaboration between the various entities of the Courchesne Larose Group. These ingredients are essential if we are to realize our growth ambitions and become a pan-Canadian leader in the distribution of fresh fruit and vegetables. This is a second significant step in that direction, following the recent arrival of a group of investors led by Sagard,” said Routhier.

Cheers to both Aucoin and Routhier as they step into their new roles!

Courchesne Larose Group