CHICAGO, IL - In order to make informed decisions about business, you need good data to back it up. The Fresh Market recently announced a new cooperation agreement with NielsenIQ (NIQ), a partnership poised to support The Fresh Market as it continues to grow.

"We are excited to expand our capabilities with NIQ’s solutions to better serve our customers," said Giorgio Bianchetti, Chief Merchandising Officer at The Fresh Market. "This new partnership allows us to leverage industry-leading data and insights, enhancing our understanding of consumer behavior and preferences. By integrating NIQ's comprehensive measurement tools, we are committed to continuously innovating and elevating the grocery experience for our shoppers."

According to a press release, NIQ provides unparalleled data and insights across both in-store and online channels. The company also operates globally.

This new cooperation will significantly enhance The Fresh Market’s understanding of consumer behavior and support its commitment to quality and innovation across all channels. With industry-leading POS truth sets, large sample sizes, and comprehensive product data, NIQ offers high data quality.

“We are delighted to work with The Fresh Market, a leader in delivering exceptional shopping experiences,” said Raha Alavi, Senior Vice President Retail at NIQ. “This agreement marks a significant step forward in our commitment to provide the Full View™ of the consumer wherever they shop. NIQ's solutions recognize that traditional channel boundaries are blurring and ensure that every retailer is considered as part of this dynamic space. The Fresh Market is an exciting and important addition to our measurement universe.”

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