FRANCE - Technology can be a wonderful thing. Modern innovations and partnerships have brought ease and convenience to consumers in many aspects, such as grocery shopping. Long gone are the days where you write down a shopping list only to forget it on the counter, thanks to Carrefour and Google. The two leading giants jointly announced they have launched a voice-based e-commerce grocery shopping service in France.

According to Nasdaq, the service is based on the Google Assistant and is available on smartphones and compatible smart speakers and connected screens. The Google Assistant allows the user to add items to their shopping list by voice using common grocery words. Then, it converts the list into a cart of products available for sale on carrefour.fr.

Once the shopping cart is confirmed on the Google Assistant, the consumer moves seamlessly to Carrefour's e-commerce site to finalize their order, confirm their slot and delivery method, pay, and take advantage of their loyalty benefits, Carrefour said in a statement.

The service is part of a partnership between the two companies signed in June 2018.

This trade news writer can only imagine how long this service will take to reach Stateside. Which major retailer will be the first to snap it up? AndNowUKnow will report on the latest developments in the retail sector.

Carrefour