Laura Berryessa Shares Castle Rock Vineyards' Plans for SEPC Southern Exposure and New Elements to Come
DELANO, CA - Premium and packed full of flavor and opportunities, the table grape category is always a priority conversation—especially if a supplier has its roots in the diverse growing regions of California. Enter Castle Rock Vineyards, a company that continues to raise the bar on its product, portfolio, and customer relationships. With the Southeast Produce Council’s (SEPC) Southern Exposure just days away, Sales Manager Laura Berryessa joined me to talk shop and about her excitement around the upcoming show.
“Southern Exposure provides an ideal environment for engaging face-to-face with our customers and partners to exchange views and thoughts on the upcoming year,” Laura shared with me. “We're looking forward to a great California season and a good crop with increased supplies. The Castle Rock team is also working closely with our customers to address the industry challenges of today and find a balance in the conversation around operating and growing costs as well as labor and transportation.”
Today’s growers, packers, and shippers are facing a multitude of headwinds, but planning ahead can help to ease some of these concerns. As Laura told me, it’s never too early to start talking about the upcoming Castle Rock California table grape season, which kicks off in Coachella during the end of May.
Planning early allows buy-side customers to utilize the full resources and program of Castle Rock Vineyards. With such dynamic changes in recent years, it is important to lay a groundwork strategy so retailers can respond to the high consumer demand indicative of the table grape category.
“As we continue to evolve and respond to the needs of today, we are also implementing new elements to the program, including trialing a new variety in Coachella,” Laura said. “We plan to share the latest details on the progress as well as the overall advantages and benefits of Castle Rock’s premium, high-quality portfolio at Southern Exposure.”
With the goal of growing and shipping the best grapes for its partners, Castle Rock remains incredibly invested in staying on the leading edge of growing practices and market solutions.
To learn more about Castle Rock Vineyards and the company’s features, advantages, and benefits, please stop by booth #702 at Southern Exposure March 3–5, 2022! Our AndNowUKnow team will see you there!
