MISSION, TX - There’s nothing like seeing a strategically positioned brand bring greater visibility to industry players. Such is the case with Lone Star Citrus’ Winter Sweetz brand, which the company is leveraging in its latest launch. Lone Star rolled out its second annual “Sweeter in Texas” sweepstakes, taking place through January 28 and shining a spotlight on Texas’ red grapefruit season.

“The Texas winter storm that hit us in February posed many obstacles as it knocked the blooms off the trees and destroyed their canopies,” said April Flowers, Director of Marketing. “Despite those challenges, the trees are recovering very nicely, and we’re especially thankful to be harvesting and shipping our delicious, sweet red grapefruit this season, even if they appear less than perfect. We look forward to engaging with our shoppers and helping them understand that it’s truly what's on the inside that counts!”

The sweepstakes offers shoppers a chance to win one $500 gift card and a shipment of about 20 Texas red grapefruits, valued at $35. A press release explained that consumers can enter via the official sweepstakes entry form on the Winter Sweetz website.

Wielding the Winter Sweetz name, Lone Star is utilizing its website, product Kwik Lok messaging, social media, influencer support, and email marketing to encourage entries and increase brand awareness.

The Winter Sweetz platform will also engage and educate consumers on how weather can affect the appearance of produce without compromising the quality and flavor, an important effort when it comes to reducing food waste. According to a recent study from Ohio State University, consumers are open to purchasing irregular produce with the right marketing and messaging in place.

Those interested in keeping up with the sweepstakes can visit the campaign link above.

May the biggest citrus fan win!

Lone Star Citrus