LEAMINGTON, ON - Two strategies will align on March 8 in Orlando, Florida, as the Southeast Produce Council celebrates Ohana for its 2025 Southern Exposure while Nature Fresh Farms® zeroes in on compassion through a marketing direction that spotlights emotional connection.

“Nature Fresh Farms is excited to showcase our bold new look, designed to create a deeper connection between consumers and the fresh, flavorful produce they love. This evolution, centered around our Flavor with Feeling campaign strategy, brings our premium greenhouse-grown produce to life in an exciting way,” Amanda Armstrong, Director of Marketing, shared.

In addition to the new look and outlook, the company will also introduce Sweet Vibes^™ Grape Tomatoes, a vibrant grape variety that embodies Nature Fresh’s commitment to fresh, high-quality flavor.

“Make sure to stop by booth #736 to connect with the Nature Fresh Farms team and explore the latest in greenhouse-grown innovation. Get a first look at Cheers and Sauci premium on-the-vine tomatoes and Sweet Vibes Grape Tomatoes, a standout addition to our lineup, and learn how our Greenhouse Clean^™ commitment ensures exceptional quality, freshness, and sustainability,” Amanda added in addition to showcasing how the grower is working to reshape the way consumers experience fresh produce.

Pointing out that Southern Exposure is an impactful event in the industry, providing an intimate setting to connect with retailers, buyers, and leaders, Amanda also shared with me how, for Nature Fresh Farms, this is a chance to highlight and discuss its latest innovations.

“If you’re looking for new ways to excite shoppers and drive growth in fresh produce, Southern Exposure is the place to be. We’re thrilled to be back where we can share our passion for flavor, quality, and innovation with our retail and industry partners. The 2025 theme, ‘Produce Means Family,’ aligns perfectly with our Flavor with Feeling campaign, which celebrates the joy, nostalgia, and emotional connection that fresh produce brings to everyday moments. Food is more than just nourishment—it’s an experience, and we’re excited to showcase how our bold new look and greenhouse-grown freshness bring that experience to life,” Amanda concluded.

Whether it’s starting a new conversation or reviving and strengthening existing connections, Nature Fresh’s team is ready to talk about growing together in 2025. Be sure to swing by booth #736 to find out more.