WENATCHEE, WA – Stemilt has announced the release of a new Rushing Rivers label for its pear products, a name which highlights the company's ties with the two most world renowned locations for pear cultivation: the Wenatchee River Valley and Entiat River Valley in Washington State.

As a recent research study by SHS, FoodThink, revealed, 65% of modern consumers want to know more about where their food comes from. Stemilt hopes to respond to this desire with its new label and if you ask me, I think they've done so nicely.

“Consumers are looking for transparency when it comes to food and fruit, and our pears have a special story to tell,” Stemilt Marketing Director Roger Pepperl explained. “Our pear locales – the Wenatchee and Entiat River Valleys – are to pears what California’s Napa Valley is to wine. Telling consumers this story and delivering a premium eating experience through Rushing Rivers pears is a great way to build sales and repeat purchases around pears this season.”

“Pears are right at home in these two valleys,” Pepperl continued. “The hillsides protect our trees from the heat of the summer, keeping delicate pears cool and comfortable. Clean air draws down from the mountains through the orchards to keep air flowing through each tree, which results in cleaner fruit.”

The two Valley's have been the home of Stemilt and its long time partners, the Peshastin HI-UP Growers, for decades. After being harvested, Stemilt and HI-UP's pear crops are taken to state-of-the-art pear facilities in the region for processing.

“We grow, pack, and ship pears right in these famous pear districts. Stemilt and HI-UP’s strong alignment on pears gives us great packing flexibility and allows us to deliver fresh, flavorful pears to stores most months of the year,” said Pepperl.

According to a press release, HI-UP's two packing lines are located in Peshastin, WA while Stemilt’s Miller Street facility can be found in Wenatchee, WA. Stemilt's facility features two updated packing lines and ThermalTech Tarpless® ripening rooms for delivering ready-to-eat pears.

Stemilt encourages its retail partners to share the Rushing Rivers story with their shoppers. According to a press release, Rushing Rivers cartons can be used to build attractive displays which complement well with Stemilt supported promotions.

To raise awareness for their new label, Stemilt has created a page on its website devoted to Rushing River Pears as well as a video trailer that you can check out below:

According to a press release, Stemilt will also be promoting Rushing River Pears through social media and on its blog, The Stem.

Stemilt