NEW YORK, NY - Since Amazon opened the floodgates of online grocery possibilities, every grocer from global giants like Walmart to local stars like Raley's (Sacramento represent!) has logged in to the grocery innerweb. But one retailer, in an unprecedented move, is logging off. Bloomberg reported that Trader Joe’s is ceasing its online grocery services in New York City, one of the biggest markets for online shopping, after ten years of offering its program.

“Instead of passing along unsustainable cost increases to our customers, removing delivery will allow us to continue offering outstanding values—quality products for great everyday prices, and to make better use of valuable space in our stores,” said Kenya Friend-Daniel, National Director, Public Relations, according to Business Insider. “This was not a decision made lightly. We value our customers and all that they do to come shop with us.”

The news has led many to believe Trader Joe's is hoping that its cult following will ensure its brick-and-mortar business stays afloat in an increasingly digital world—Business Insider reports that U.S. online grocery sales are “outpacing the overall grocery market,” with sales expected to hit $60 billion in 2023.

Trader Joe's will officially cease deliveries in New York on March 1.

Will Trader Joe's transfer its offline strategy to more markets nationwide? And will this strategy prove to be a winner in the long run? So many questions! Keep checking back with AndNowUKnow as we continue to bring you the answers we've found.

Trader Joe's