FirstFruits Marketing in the Midst of Strong 2014 Apple Season
YAKIMA, WA – FirstFruits Marketing of Washington, the exclusive marketer for Opal™ apples and representative of the largest contiguous apple grower in the United States, is in the midst of an exciting 2014 apple harvest.
According to a press release, FirstFruits is currently packing its proprietary Sweetie™ apple variety, a hybrid of Braeburn and Royal Gala, prized for its sweet and juicy taste and crunchy texture. It will be available for a limited time only.
This will also be the first year in which FirstFruits will be offering its clients the option of its new ultra mesh bags in addition to its traditional packing options. The new bag is unique because of its distinctive graphic display, highlighting the variety and facilitates improved product visibility. The packaging also has a much lighter environmental impact than standard plastic or pouch bag packaging options, an important attribute for an increasingly environmentally conscious American consumer.
“We are very excited about our new ultra mesh bags because they will provide outstanding product visibility, a convenient handle for consumers and the ‘stand-up’ visibility that drives consumer impulse buys,” said Keith Mathews, CEO of FirstFruits Marketing of Washington. “The ultra mesh bags will nicely complement our selection of poly and stand-up poly bags.”
According to a press release, this packaging will be available for both organic and conventional versions for Opal, Sweetie, Fuji, Jubilee, Gala, Granny and mainline apples.
What's next for FirstFruits? Starting in October, the company will begin offering its Jubilee Fuji apple variety followed by the Opal apple in November, with both apples being offering in conventional and organic varieties. As the exclusive marketer of the Opal variety, FirstFruits expects its supplies to last through March.
FirstFruits is confident that its partners and consumers will love these two varieties this season. The Opal, ready a month earlier than last year, is crunchy and sweet with a hint of tang and naturally resists oxidation making it slow to brown. The Jubilee Fuji apple, Named after the Jubilee Youth Ranch, has a distinctly fresh, autumn flavor.
Congratulations to FirstFruits Marketing for an excellent start to this year's apple season!
