ORLANDO, FL – Produce for Kids' new Power Your Lunchbox Pledge garnered over 20 million social media impressions and 15 million media impressions with a media value totaling $600,000.  The poweryourlunchbox.com website encouraged consumers to pack healthier lunchboxes and featured RD-approved, kid-friendly lunchbox ideas and tips, as well as coupons from companies supporting the program. 7,067 families took the pledge, which started August 11 and ran through September 15.

“As a parent of two boys, I can vouch for the challenges parents face packing a healthy lunchbox that their kids will actually eat. The Power Your Lunchbox program was designed to provide parents with resources to overcome this hurdle,” said Trish James, Vice President, Produce for Kids. “We partnered with likeminded companies who were able to support the program and help us raise funds to educate kids in the classroom about making healthier food choices.”

Products from the partner companies were also regularly promoted throughout the program to more than 45,000 Produce for Kids social media fans and followers.  There was also a Twitter party on August 20 where Produce for Kids shared lunchbox tips using #PowerYourLunchbox. 

Produce for Kids’ partners supporting Power Your Lunchbox Pledge included AMC Direct South African Summer Citrus, Define Bottle™, GROW by Organics Unlimited, Laptop Lunches® Bento-ware and Pero Family Farms®. For every pledge that families or individuals took, participating produce companies made a donation to DonorsChoose.org to fund health and wellness classroom projects around the country. The program ultimately raised $5,033.50 to support health and wellness classroom projects through DonorsChoose.org.

Produce for Kids plans on running the Power Your Lunchbox program again during the 2015 back-to-school season.

Produce for Kids