Grimmway Farms Rebrands “True Organic” and Adds Four New Flavors
BAKERSFIELD, CA – Thirsty? We are. With PMA Fresh Summit in Atlanta, GA just days away, Grimmway Farms is gearing up for the show with a new initiative to refresh its TRUE Organic juice line and also to introduce four new organic, non-GMO juices to share with buyers and attendees.
To celebrate Grimmway’s 1st anniversary of TRUE Grimmway Farms organic juice, the company is rebranding its organic juices to simply read “TRUE ORGANIC”, placing a greater emphasis on the organic nature of its super-premium juice offerings.
“We received a great deal of positive feedback from consumers and retailers alike praising the flavor profile and organic nature of our juices. With the growing demand for organics and through the feedback of our retailers, we placed a greater emphasis on the organic component of our juices. This was accomplished by incorporating 'Organic' into the name of our product,” notes Kellen Stailey, National Merchandising Director at Grimmway Farms.
The four new TRUE flavors that Grimmway will be debuting are Kaleifornia, Blissful Beets, Citrus Carrot, and seasonal Apple Cherry Harvest. All are available nationwide as part of the TRUE Organic Juice line.
To break down these flavor profiles for you, Grimmway Farms shared these descriptions in a recent press release:
- Kaleifornia is an exciting new green juice, providing a refreshing medley of kale, chard, lettuce, orange, lemon, pear and apple.
- Blissful Beets is packed with Vitamin A and Iron and delivers a juicy, balanced blend of beets, carrots, apples and lemon.
- Citrus Carrot is a thirst-quenching combo of grapefruit and orange citrus juices bursting with Vitamin C, paired with beta-carotene rich carrots and apples.
- Apple Cherry Harvest is a tart cherry smoothie balanced with the natural sweetness of apples and bananas, blended to perfection with our farm grown carrot carrots and beets.
Along with the brand refresh, the new TRUE ORGANIC line brings the recognizable USDA Organic label to the front and center of the bottle allowing for the organic component to be easily identified at retail.
TRUE to their founding flavor principals, the new juices are certified organic, gluten-free, and sweetened only with fruits and vegetables - no sugar added. These juices are produced by the Cal-Organic farming operation producing quality organic vegetables year-round, a division of the family-owned and operated Grimmway Farms.
For more on the company's consumer engagement, you can check out Grimmway's Facebook, Instagram, and Twitter.
Looking to try all 9 flavors of TRUE Organic Juices at PMA Fresh Summit? Check out Grimmway booth #3053. See you all there!
