Kroger Expands Prep+Pared Meal Kits to Four New Divisions
CINCINNATI, OH – As the saying goes, the more the merrier, and Kroger is taking this to a whole new and delicious level. Prep+Pared Meal Kits—the retailers prepared meal kits that can serve up to two people that are available in the company’s Cincinnati, Louisville, and Ralphs—are making their way into four new divisions: Central, Columbus, Fry's, and Nashville. The inclusion of these new divisions makes Prep+Pared a mealtime option in up to 200 stores throughout the country, with an anticipation of more divisions to be added on the 2018 horizon.
"Prep+Pared Meal Kits are a growing part of Kroger's Our Brands portfolio. As we focus on redefining the grocery customer experience, as outlined in our Restock Kroger plan, we will rapidly grow the footprint of Prep+Pared Meal Kits in 2018," said Robert Clark, Kroger's senior vice president of merchandising. "Since introducing Prep+Pared Meal Kits earlier this year, our customers have responded favorably to having a convenient solution that makes dinner easy."
The best thing about these meal kits is that all the prep-work is done for you—these fresh feasts are full of seasonal, prepped, and measured bites that are exactly what customers are craving without excess dinnertime waste. Cooking times range at around 20 minutes, and at $14-$20 per kit, dinner-for-two is affordable and tastes that much better! On top of the kits’ low-cost, this option bucks a popular trend by offering a no-subscription-required meal kit—and consumers can reap the rewards of their Prep+Pared purchase with the click of a button on ClickList.
The kits have been perfected by Kroger’s culinary innovation team and include Bacon and Honey Mustard Glazed Chicken with Broccolini Radish and Wheatberry, Shrimp Scampi with Lemon Garlic Fettuccini, and Carne Asada with Fajita Vegetables and Refried Black Beans.
How will the advent of these popular meal kits to the new plethora of stores assist in the company’s Restock Kroger campaign during the holidays? AndNowUKnow will keep you in the loop with the latest in industry trends!
