MIAMI, FL - WP Produce, grower, packer, and shipper of tropical fruits under its Desbry brand, kicked off the 2019 season with year-round availability on a large number of tropical green skin avocado varieties. As many retailers and consumers turn to these varieties as an alternative and addition to Hass avocados, the green skin avocado’s popularity is rising.

"Green skin avocados are currently seeing greater demand due to changes in the Hass market," said Desiree Morales, Vice President of WP Produce. "Consumers, chefs, and the foodservice industry have begun replacing Hass avocados with other varieties. Rather than being used for guacamole, the firmer texture of green skin varieties makes them ideal for salads, smoothies, toast, sushi, and even in soups."

WP Produce noted in a press release that strong partnerships with growers from the Dominican Republic and Florida, as well as a new state-of-the-art packing facility and expansive distribution channels, has allowed the company to become a worldwide distributor of green skin avocados.

"Because we own the land we farm and have strong relationships with our growers, we can ensure a consistent supply of produce throughout the season," said Morales. "Our customers have come to depend on the care we take in selecting and packing our produce."

Due to its diverse growing regions, WP Produce provides a steady supply of high-quality product year-round. The company has farms in the Valdesia and Ocoa regions of the Dominican Republic and partnerships with farmers throughout the Cambita and Puerto Plata regions. In addition, it works with local farmers in Florida.

As its Desbry brand grows in popularity, WP Produce has been educating consumers on the differences between available avocado varieties. It supports the International Executive Service Corps (IESC) and the USDA’s campaign to educate U.S. consumers on the characteristics and benefits of Dominican green skin avocados and increase consumption of the exotic fruit.

"We are very excited for the work being done to promote green skin avocados in the U.S.," said Christopher Gonzalez, Vice President of Sales. "Consumers are becoming more and more interested in exotic, tropical produce, and green skin avocados are really starting to see a surge in popularity, especially with the continued demand for avocados as a whole. Consumers want to try the next big thing in avocados."

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