VERO BEACH, FL - Keeping an eye downfield while simultaneously strategizing growth in the present is a major feat of successful companies around the industry. We are happy to reveal that Greenyard is one of them. The international trailblazer has announced its Strategy 2030, including a first outlook on the value this vision will bring to Greenyard and its stakeholders. The company identified the strategic goal of becoming a plant-based powerhouse and delivering on ambitions for 2025, based on the natural progression and its Vision on the Future of Food.

“More and more, people recognize the power and the importance of a healthy, plant-based diet, for our health and for the planet. Close-to-crop food offerings are the cornerstone of our collective future,” Hein Deprez, Co-Chief Executive Officer stated. “And, with Greenyard, we have delivered this from the start; it is in our DNA. Today, we are a global leader in this field. We have a unique capability, through our scale and through our integrated relations with customers and growers, to capture a vital part of this fast-growing market.”

Deprez continued by adding that the company is plant-based, by nature.

“It gives us a head-start and a competitive advantage. Now, as a next step, we will push through in what is clearly the right direction. We will step up our investments in innovation and technology, leveraging the data in the value chain to provide even better products and services to our customers and consumers,” he added.

Here are some of the components of the strategy that are driving the evolution of Greenyard, according to the company:

• Greenyard is at the heart of the transition and trends towards healthy, low processed, plant-based food—a fast-growing market with huge potential
• Over the coming years, Greenyard is targeting further growth through a wider product portfolio of convenient, plant-based products, in combination with digital services
• Greenyard will create headroom for additional investments in plant-based and potential M&A in the coming years, while safeguarding a leverage ratio of 2.0x-2.5x

To read more about the overall goals and updates and to check out the in-depth, three-staged approach of “improve, increase, imagine,” visit the full press release here.

“Ahead of schedule, we delivered what we promised. Today, performance has improved significantly. We demonstrate stability and strength. The Strategy 2030 we announce today, is the next big step. We look ahead and will reconnect with growth,” Marc Zwaaneveld, Co-Chief Executive Officer, expressed. “Greenyard is plant-based at its core and has already more than 1,000 plant-based convenience products in its portfolio. Plant-based is what we do. We are at the heart of change and will accelerate our activities in these products, supported by ongoing digitalization and strong sustainability ambitions. We strongly believe these will be the drivers for a higher growth rate in sales and profitability, complemented by targeted M&A or cooperation—creating additional upsides to our plans.”

What a way to wrap up 2021 and lean into the possibilities of the new year and beyond! Keep checking back with AndNowUKnow as we bring you the latest on industry growth and opportunities.

Greenyard