Mission Produce Kicks Off “Experience the Difference” Campaign; Denise Junqueiro Shares
OXNARD, CA - Mission Produce is expanding its partnership network, inviting buyers to uncover the benefits it has to offer for themselves. The produce provider has launched its Experience the Difference campaign, demonstrating the numerous advantages that customers can expect from the company.
“The Mission Advantage is about the benefit to the customer,” commented Denise Junqueiro, Vice President of Marketing and Communications. “The campaign will highlight Mission’s unique approach to providing value from field to fork.”
The year-long initiative highlights key attributes of Mission’s business model, showcasing the advantage of partnering with the experienced purveyor. Throughout the year, as noted in a press release, the campaign will spotlight The Mission Advantages, which include:
- Ripening and Distribution
- Vertical Integration and Sourcing
- Value-Added Services
- Sustainability
The launch was announced just ahead of the kickoff of the Southeast Produce Council’s (SEPC) Southern Exposure in Orlando, Florida.
“Ahead of SEPC, our goal is to continue the discussion of how we can best support our customers. At Mission, we constantly seek to innovate—the more we understand our customers’ needs, the better the service we can provide them,” Junqueiro commented ahead of the event.
For those looking to Experience the Difference themselves, follow along with the campaign using the hashtag #ExperiencetheDifference.
AndNowUKnow will continue reporting on the latest launches in our industry, so keep an eye out for our next update.
