NORWICH, CT & PHILADELPHIA, PA - ShopRite is expanding an inventive store format, and it’s all centered around fresh. In its latest move, the grocer announced its Fresh to Table concept has expanded into three stores, one in Philadelphia and two in Connecticut.

“We are excited to bring Fresh to Table concept at our Norwich and New London stores,” said Ken Capano Jr., Owner and Operator of the ShopRite of Norwich and ShopRite of New London. “We offer a variety of delicious, freshly prepared foods that provide extra convenience for customers looking for ready-to-serve options for their families.”

As explained in a press release, the innovative store-within-a-store concept presents shoppers with a selection of fresh, on-trend foods; easy to prepare ingredients; and meal solutions in a variety of grab-and-go formats.

Fresh to Table sets out to reinvent traditional produce and fresh departments to provide inspired, high-quality options and ingredients for shoppers looking for a one-stop shop meal experience. The unique concept features items and ingredients curated by ShopRite chefs and registered dietitians, with sections including ready-to-cook items (“Prep & Eat”), ready-to-heat-and-serve items (“Heat & Eat”), and ready-to-eat meals (“Grab & Eat”).

“Fresh to Table offers a new way for customers to access fresh foods and take home easy-to-prepare meals,” said Melissa Bullard, whose family owns and operates the ShopRite of Aramingo Avenue. “The combination of wholesome, seasonal foods and wide variety of products helps customers find convenient and budget-friendly meal solutions for any occasion.”

Where will the grocer bring this innovative program next? Stick around, because ANUK is sure to report as soon as we find out.

ShopRite