Dole Food Company Collaborates With Ryan’s World; William Goldfield Comments

LOS ANGELES, CA - When I think of Dole Food Company, I think of tropical fruits. I know many other shoppers make this association as well, and even more will be doing so soon enough. The company is teaming up with pocket.watch and the Ryan’s World franchise from Sunlight Entertainment to bring the Island Adventures program to every aisle and screen across North America.
William Goldfield, Director of Corporate Communications, Dole Food Company“Dole is always seeking fun new ways to reach families and help educate on happiness and wellness through produce,” said William Goldfield, Director of Corporate Communications at Dole. “By connecting with such a recognizable brand for families as Ryan’s World, pocket watch provided Dole a powerful partner to help deliver the joy, flavor, and pure sweetness of our pineapple.”
Starting this week, 26 million co-branded DOLE® Royal Hawaiian® and Tropical Gold® Pineapples hit stores across the United States and Canada, a press release noted. Ryan Kaji himself visited the Dole Pineapple Farm in Oahu, Hawaii, where he learned about pineapple farming to produce educational and entertaining content.
Dole is teaming up with Pocket.watch and the Ryan’s World franchise from Sunlight Entertainment to bring the Island Adventures program to every aisle and screen across North America
The Ryan’s World Island Adventures program includes new content, new consumer products, gaming, and co-promotion extending the franchise, including:
How will you leverage this collaboration in your own produce department? We cannot wait to find out.
Founded in Hawaii in 1851, Dole Food Company, Inc., with 2010 revenues of 6.9B, is the world's largest producer and…