BOISE, ID - Thirty-eight million shoppers are in for a treat after Albertsons launched a new, simplified loyalty program, for U™. The now available program features a single points-based system, the time to earn points, and a new automatic cash-off option for more convenient savings.

“Our loyal for U members are at the heart of our business, and we are continuously working to help them bring more to the table and foster lifelong customer relationships,” said Sean Barrett, Chief Marketing Officer for Albertsons. “The updated for U loyalty program delivers tremendous savings and value through a simple points-based system, ensuring that it is easier and more convenient than ever for our valued members to get rewarded for shopping with us.”

The for U loyalty program is free and available to all customers who shop at the banners underneath Albertsons, which include Safeway, Albertsons, Shaw’s, ACME, Jewel-Osco, Randalls, and Vons.

As a release detailed, several updates to the for U loyalty program include:

• A single points currency to earn and use
• Double the time to earn and build points total
• Automatic cash off

In addition to the award-winning for U loyalty program, the retailer also offers consumers a personalized shopping experience through its optional paid subscription program, FreshPass®.

To read more about for U and FreshPass, click here.

How will Albertsons work to capture more shoppers’ loyalty? AndNowUKnow will keep you in the loop.