FORT LAUDERDALE, FL - There are a million ways to celebrate National Banana Day on April 17! Chiquita is helping banana fans celebrate, spreading happy and healthy energy with a new tradition: National Chiquita Day.

“As the leading brand in the banana industry, it’s fitting for Chiquita to claim this day! Our mission is to infuse every day with happy and healthy energy, mirroring the essence of our brand and our iconic Chiquita Yellow,” said Juliana Furlan, Chief Marketing Officer for Chiquita North America. “We're inviting everyone to join in, wear yellow, and share in the joy that comes from a simple, yet powerful symbol of our brand!”

So how do you celebrate National Chiquita Day, you ask? Chiquita is encouraging its fans to share images infused with yellow joy across social media using the campaign hashtag #HappyChiquitaDay in the days leading up to April 17. As a press release shares, those who embrace this call with enthusiasm and creativity may be in for a special surprise directly from Chiquita.

I can already see the brand gaining some boosted visibility as social media feeds fill up with everything from yellow smoothies to yellow sunsets!

In addition to this exciting media blitz, banana fans local to the Miami area are in for a sweet surprise, as the brand will be hosting a free event at The House of Arts in Wynwood on National Banana Day, featuring live DJ performances, a banana-themed food truck, interactive fitness sessions, swag giveaways, dance classes, and more. Registration is now available via the brand’s social media pages.

How will you celebrate National Banana Day?

For more category updates and opportunities, leave a tab open to ANUK.