DELANO, CA - From flavor-forward varieties to strategic partnership agreements, Four Star Fruit continuously takes well-thought-out steps to improve its already strong table grape offering. In doing so, the company continues to expand its year-round network, helping its retail partners secure a deeper consumer commitment to the table grape category.

“We uphold the strength of our table grape portfolio by working with the best-in-class varieties and growers in the United States and other growing regions to meet customer demands,” shares Jack Campbell, President. “Whether that is re-developing our vineyards in California or collaborating with growers abroad, Four Star recognized the need to always be evolving.”

The table grape supplier is currently harvesting its HOLIDAY® and PRISTINE® Seedless varieties, noting that now is a great time to promote some of the best-eating grapes the California fall harvest has to offer.

“We provide some of the best quality and varieties that the California table grape industry has to offer,” Jack assures. “Acreage has declined in the state over the past few years, meaning less volume is being packed and sold. The decrease in volume has not affected the North American customers, and we expect a normal end of the season in the San Joaquin Valley.”

Also supporting its portfolio is an extensive line of packaging styles and unique brand partnerships that allow Four Star’s retail partners to get creative when developing merchandising plans to reach the consumer.

As Jack goes on to note, satisfying consumers with high quality, flavor, and consistency gives retailers an edge when it comes to overcoming pressures in the market.

“Rapidly rising costs continue to put pressure on everyone in the supply chain, whether you are a grower, retailer, or consumer,” Jack adds. “Creating the best experience for shoppers enables the consumer to see value in their purchase.”

ANUK will continue to spotlight advantageous opportunities in the California table grape industry and beyond, so stick around for more updates.