LOS ALAMITOS, CA - While the winter months are known for bringing holiday festivities and exciting family get-togethers, they are also a sign of the kickoff of the flu season. Now more than ever, shoppers are doing their best to avoid getting sick, and Frieda’s Branded Produce is helping them achieve this by turning the produce department into a convenient, one-stop shop for immunity-boosting essentials.

“As a parent of a two-year-old, I know the frustration of not having the essentials on hand when your child is sick,” said Alex Jackson, Director of Sales and Procurement at Frieda’s Branded Produce. “In our home, we are doing everything we can to prevent the spread of germs, while building our immunity.”

As consumers across the country turn to natural methods to combat the flu and other respiratory infections, Freida’s is promoting a wellness destination for retailers to activate in their stores. Through signage and recipe inspiration, the display encourages and educates shoppers on the powerful immunity benefits of Frieda’s products, such as Mahana® Ginger, Stokes Purple® Sweet Potatoes, and Mighty Gold® Turmeric.

To fully maximize the reach of this strategy, the supplier advises that the wellness station stretch beyond produce, providing convenience to the shopper by co-merchandising flu-season staples all in one spot.

“We know 68 percent of shoppers are looking to bolster their immunity and having the essentials in one location is next level,” Jackson shared. “We are recommending that retailers create a space in stores for easy access to fresh, colorful, in-season produce that supports proper immune balance and function.”

Retailers can also capture increased impulse purchases at checkout by providing shoppers with last-minute grab-and-go options like a bag of Popjoys® kumquats instead of chips or candy, a press release explained.

“This winter’s tripledemic of respiratory illness, coupled with the shortage of over-the-counter pharmaceutical treatments, is making it vital to incorporate nutrient-dense foods into your diet to naturally support your immune system,” stated Mindy Hermann, a registered dietitian nutritionist. “Adding plant foods that are high in vitamins, antioxidants, or anti-inflammatory properties will help keep your immune system healthy and ready to do its job helping the body fend off winter viruses.”

Ready to transform your produce department into a wealth of wellness offerings? Call up a Frieda’s Account Manager today!

For more fresh-focused strategies, stay here on the pages of ANUK.

Frieda's Branded Produce