GAINESVILLE, FL - With AmazonGo continuing to change the retail landscape, competing grocers are looking at new formats and strategies to steal back market share. Kroger is stepping up to the plate with a new style of shopping set to appeal to on-the-go consumers.

According to a report from The Gainesville Times, which was then picked up by AP News, Kroger has been looking into a format in which hand-held scanners will be implemented, meaning fewer cashiers and an overall different store vibe. The technology is currently being tested at the Gainesville Kroger Marketplace, underneath an aptly-named “Scan, Bag, Go” system. Customers bring their own bags—or use the store’s—and pick up a scanner upon entrance to the store, meaning they’re prepped and raring to go right out the gate.

How the shoppers are then charged for the transaction was not specified.

One of the managers at the Gainesville store told the source that, “It’s just another option. I think it was created just to give people another option.”

These “other options” have grown exponentially in recent years, enfolding in its arms stores all the way from Giant Eagle and Walmart.

Is this “Scan, Bag, Go” format the next big retail revolution? AndNowUKnow will keep you posted.

Kroger