SOUTH BEND, IN - Differentiation is key in the produce aisle, and indoor growing methods have served as a unique tool for grocers looking to get ahead. Pure Green Farms is one indoor farming company aiming to capture a larger slice of the market, recently debuting four new products in addition to expanding to Kroger stores across the Midwest.

“We’re excited for our products to be in stores and for consumers to finally be able to try our leafy greens. We’ve got a great inaugural product lineup and look forward to adding more in the future,” said Joe McGuire, CEO. “It’s been a lot of hard work getting us ready for launch and I’m so delighted to be at this point in the process. We look forward to expanding our fan base for the days, weeks, months, and years to come.”

The four varieties that recently hit the shelves include Baby Spring Mix, Baby Green Leaf, Baby Red & Green Leaf, and Baby Romaine. The selected Kroger stores will be the first to carry these greens, with more retailers to follow in the coming months.

Pure Green Farms is located in South Bend, Indiana, and uses advanced methods to seed, grow, harvest, and pack its greens hands-free. Its greenhouse is equipped with some of the best technology in the industry, which makes growing fresh lettuces year-round a cleaner and safer endeavor. The company uses significantly less water and never uses any pesticides or herbicides, as stated in a press release.

Which retailer will be next? Keep reading ANUK to stay in the loop.

Pure Green Farms