ShopRite Unveils New Digital Shopping Feature; Natalie Menza Crowe Details
KEASBEY, NJ - Health and wellness is the focus underneath the roof of ShopRite’s stores, and the grocer is bolstering its commitment to expanding access to healthy eating resources. With the most recent addition to its Well Everyday® health and wellness program, the retailer has rolled out new dietary lifestyle filters for shoppers via ShopRite.com that enable customers to shop for products and recipes based on their needs.
“We are proud to unveil new features on our website to help better serve our customers and make it easier for them to achieve their health and wellness goals,” said Natalie Menza Crowe, MS RD, Director of Marketing and Wellness at ShopRite. “Whether customers are looking to make a lifestyle change or find convenient ways to shop for their needs, our registered dietitians are a valuable resource to help them live well. We look forward to continuing to serve our communities and provide convenient, on-trend solutions and inspiration.”
ShopRite’s wellness solutions are highlighted within a unique online feature, with themes that change monthly to tie into seasons, holidays, and other trends, a recent press release explained. For the remainder of January, ShopRite is helping customers refresh their routines with a downloadable recipe book, meal inspiration, product highlights, resource guides, community events, and more.
As nearly half of shoppers have evolved to ordering their groceries online, ShopRite is continuing to improve the shopping experience by further integrating its health and wellness programming into the digital space. With this new addition, ShopRite customers can filter items to meet their needs and preferences while placing an order online or browsing for inspiration in the Recipe Shop.
ShopRite’s registered dietitians have provided meal inspiration suggestions and substitutes for different lifestyles to support customers on their personal wellness journeys since 2006. Dietitian coaching is available at select stores, and Well Everyday®’s virtual presence includes cooking classes, private consultations, a chat feature, and social media outreach.
How else will ShopRite push forward in its efforts to increase health and wellness through nutrition? Stick with AndNowUKnow to find out.
