Wish Farms Launches 'Pick-A-Berry, Pick-A-Cause' Campaign for Second Year; Amber Maloney Details
PLANT CITY, FL - The only thing we love more than fresh, high-quality berries are fresh, high-quality berries that support a good cause. Wish Farms recently announced the continuation of its popular $10,000 charitable giveback consumer campaign, Pick-A-Berry, Pick-A-Cause, for a second year.
“Last year, the engagement surpassed our expectations, so we are excited to build off that momentum,” said Director of Marketing Amber Maloney. “Our hope for this campaign is to share our passion for giving back with our audience. We are able to bring awareness to great causes and spread the ‘feel good’ message that reflects our company’s values.”
In its first year, the unique campaign achieved 644,000 impressions and over 200,000 entries.
This year’s sweepstakes officially went live on August 14 and lasts until September 30. As a press release outlined, the impactful contribution will be divided among three worthy beneficiaries, which were chosen carefully to align with the Wish Farms Family Foundation’s vision and pillars of giving: food security, youth education, and community.
These three organizations include:
- Celebrate Birthdays - which has a mission to ensure that every child, regardless of personal or financial circumstances, has the opportunity to celebrate their birthday and receive a present
- Everyday Blessings - an organization that provides a home for foster children while they await permanent placement. With a focus on keeping siblings together, they accept children of all ages and all economic backgrounds who have been removed from their previous homes due to abuse, neglect, or abandonment
- Redlands Christian Migrant Association (RCMA) - which has been serving migrant farmworkers and rural, low-income communities since 1965. RCMA also offers programs for parents, so they can improve their English and finish their schooling
Donations to the three organizations will be based on the percentage of votes by entrants, the release noted. Upon entering the sweepstakes on Wish Farms’ website, each participant will also be asked to pick their favorite cause out of the three.
Consumers who enter the sweepstakes have a chance to win five cash prizes totaling $2,000. Winners will be announced on October 3.
For the latest updates on industry initiatives like this one, keep reading ANUK.
