PELION, SC - WP Rawl has ramped up its web presence with a newly renovated website.

“We are very pleased with our new website,” Ashley Rawl, Vice President of Sales, Marketing and Product Development, said in a press release. “We realized that if we wanted to continue as a leader in the category, we needed a better platform from which to offer our recipes and products to consumers. We had the recipes and the products, but now we have that platform to showcase both of which we are proud.”

Featuring a vibrant, visually stimulating format with improved functionality, the website is now much more recipe-centric to cultivate the needed platform Ashley addressed.

As WP Rawl celebrates its 90th anniversary this year, the company stated that it continues to value its past while still looking to the future. The design for the new website conveys this by showcasing its conventional and organic offerings, featuring products and brand partners like Monique Coleman and the “Eat Mo Greens” campaign running through fall 2015, while also providing improved navigation and incorporating consumer feedback.

Other updates include:

• Improved search engine optimization capabilities
• Beautiful photography to highlight products
• Being mobile-friendly
• Social sharing functionality
• A new content management system
• Easier access to the company’s monthly Leaflet newsletter

The company also emphasized that product development is an integral part of its efforts for all Nature’s Greens, Versatile Veggies and Rawl lines, which the new website provides a good channel to showcase.