BAKERSFIELD, CA - I don’t know about you, but I’m already drafting out my resolutions for 2022. With the start of every new year, many shoppers set their focus on creating healthier habits and lifestyles, which includes incorporating immunity-boosting options into their daily diets. Bolthouse Farms is making this easy for consumers, as the company has several lucrative products to meet the demand sparked by the impending health kick.

“We consistently work to innovate new products within all of our lines, including beverages, refrigerated dressings, and fresh carrots and carrot products as we continue to be one of the leaders in growing and distributing fresh carrots and producing premium branded products,” Amy Shoemaker, Director of Marketing, notes as she clues me in on the process of bringing these unique items to market. “We listen carefully to the needs of our consumers and customers to make improvements and introduce new products on a regular basis.”

To keep register rings rolling in long after the holiday rush, the value-added purveyor has announced several offerings to help shoppers kick off their New Year’s resolutions the right way—with a delicious drink packed with vitamins and nutrients. Launched in August, buyers can capitalize on rising demand for healthy options with Bolthouse Farms Green Immunity Boost, Bolthouse Farms Bolts® Immunity Elderberry, and Red Goodness.

“Consumers today are looking for functional products to help boost their immune systems. Bolthouse Farms has specifically crafted these delicious beverages to do just that, with blends of fruits and vegetables, as well as vitamins and minerals,” Amy says.

The Green Immunity Boost offers a tasty combination of pineapple, cucumber, apple, ginger, and kale combined with other beneficial ingredients, providing an excellent source of vitamin C, E, and D. Bolthouse Farms Bolts Immunity Elderberry is a potent antioxidant blend that includes elderberry juice, ginger, and 100 percent of the recommended daily value of zinc. For consumers looking to up their C and B12 vitamins, the company has also released Red Goodness, a unique blend of apples, strawberries, cranberries, and grapes.

“With more and more consumers hoping to increase their vegetable and fruit consumption and wanting to consume products with real ingredients, we are committed to helping retailers satisfy these needs for their shoppers,” Amy adds. “The Goodness line of smoothies, including the new Red Goodness, gives retailers a wider variety of products for every consumer need.”

To read more about the innovative products stealing shopper’s hearts (and dollars) this season, click here.

AndNowUKnow will continue to report as the value-added maven brings more enticing products to retail shelves, so keep an eye out for our latest updates.

Bolthouse Farms