KINGSVILLE, ONTARIO - Double Diamond Farms' new Gramato grape tomato has been a big hit in its first year, answering the demand of retailers looking for a healthy addition to the increasingly important snacking category.

“The rise in the importance of snack food in the fresh produce industry has been a trend which we've payed close attention to at Double Diamond Farms,” Jeremy Stockwell, Director of Procurement and Sales, shared with me. “Consumers want something healthy that they can grab by the handful and take on the road with them without having to sacrifice the sweet taste people traditionally look for in the snack aisle. Gramato tomatoes answer this consumer demand perfectly. With the reception they've already enjoyed, we're very excited about the growth potential of this variety.”

Gramato tomatoes are available year round in a variety of packaging options, including top seal, clamshell and easy carry bags, giving retailers options when designing displays.

The Gramato isn't just a on-the-go snack, however. The versatility of this variety allows for easy incorporation into a variety of dishes such as the Pita Pizza Pronto recipe featured on Double Diamond's website, which frankly looks good enough that I may have to try it out myself sometime soon. Jeremy shared with me that Gramato grape tomatoes also make wonderful additions to a wide range of salad or pasta dishes.

What's next for the Gramato? Double Diamond is look into capitalizing on the successes of the first year of this variety, improving Gramato and setting the foundation for an even stronger year next year.

Congratulations on the success of this new variety, Double Diamond Farms!

Double Diamond Farms