LOS ALAMITOS, CA - Cross-merchandising is the name of the game at Frieda’s as the supplier is bringing multiple specialty items to the produce table. We reported just last week that the company is using crepes as a produce sales vehicle for Valentine’s Day, and now Frieda’s is bringing even more excitement to stores with wonton and eggroll wrappers ahead of Lunar New Year.

“Give your shoppers a reason to break in their holiday-gifted air-fryers by cross-merchandising wrappers with mushrooms, cabbage, and tofu. You’ll inspire new favorites like baked rainbow vegetable eggrolls or mushroom and tofu wontons,” says Alex Jackson, Director of Sales. “You can also stuff them with sweet fillings like peanut butter and bananas, and each package features a recipe, along with additional cooking suggestions like buffalo chicken rolls and crab Rangoon.”

Eggroll and wonton wrappers will be beneficial in more ways than one, as shoppers are looking to fight food fatigue as they return to work and school from winter breaks. Lunar New Year is also starting February 1 and will last for seven days. This provides the perfect opportunity to inspire veggie-centric meals through cross-merchandising and promotional materials.

According to a press release, Frieda’s wrapper collection has undergone a graphic refresh, now sporting mouthwatering graphics and bold colors. This makes for greater visibility and amped up excitement as consumers peruse your produce aisle offerings.

What’s next from Frieda’s specialty arsenal? AndNowUKnow will keep you in the loop.

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