CHICAGO, IL - At this year’s United Fresh conference in Chicago, IL, I spoke with Pete Overgaag, President and CEO of Hollandia Produce about the company’s Organic Butter Lettuce and Organic Watercress programs.

“What’s special about our products is that we grow them hydroponically in the greenhouse, and by doing so we’re able to leave the roots on when we harvest them,” Pete tells me. “Hydroponics are really in the spotlight in a good way at the moment, especially in California because of the drought. Hydroponics conserve a lot of water versus regular farming.”

Pete also showed me Hollandia’s clamshells, or what they refer to as “mini greenhouses.” These are used to protect the lettuces so the consumers can bring them home while they are at the peak of quality. Hollandia’s living watercress is also bagged to maintain the same high standard for quality.

To learn more about Hollandia’s Living Lettuce programs, watch my full interview with Pete Overgaag in the video above.

Hollandia Produce