HOLLYWOOD, FL – Taking a brief step from the Southern Exposure floor, Kristin Yerecic, Marketing Manager for Yerecic Label took a few minutes to elaborate on the company’s newest product.

The Backflip!™ Label was designed to work with plenty of versatile options for clam shell packaging, "to really help inspire consumers to make that dish,” as Kristin says.

Kristin holds up a brightly colored bruschetta recipe on a flipped open tomato package, and demonstrates how the inside of the clam shell can be used as another innovative opportunity to engage with the consumer. “To make them really think of what they can do with it,” she says.

Each Backflip!™ label has the following features:

• Front and back label spaces
• 4-color processing
• Ideal for plate shots or recipe ideas

For more information on the Backflip!™ label, and to see just how the design works watch the above video.

Yerecic Label