New Dole Salad Kit Line Targets Salad and Chicken Users Wanting a True Culinary Experience
CHARLOTTE, NC - The ANUK team recently got the inside scoop on Dole’s avalanche of product debuts, one of which was the new line of DOLE® Just Add Chicken Salad Kits. Combining original Dole dressings, chicken sauté, and seasoned finishing sauces with DOLE® lettuces and toppings to create a true culinary experience at home, these new offerings shipped to retailers nationwide starting yesterday. These four initial Just Add Chicken SKUs target the growing population of salad kit buyers who want an affordable, total-meal solution for one of America’s most popular lean proteins.
“Dole is leveraging its industry leadership in salad kits to create healthy new meal possibilities for those who see cooking as an adventure and enjoy creating a flavor-first restaurant experience in their own kitchens,” said Lisa Overman, Director of Brand Marketing for North America. “The first four Just Add Chicken offerings were directly inspired by the most popular salad/chicken flavor pairings and restaurant menu favorites.”
The four new SKUs include:
- DOLE® Pesto Caesar Just Add Chicken Salad Kit
- DOLE® Sweet Orange Just Add Chicken Salad Kit
- DOLE® Roasted Red Pepper Just Add Chicken Salad Kit
- DOLE® Lemon Herb Pepper Just Add Chicken Salad Kit
According to Overman’s statement in a press release, the Just Add Chicken line was developed specifically by Dole’s product innovation team for salad kit users increasingly drawn to the health, taste, and convenience advantages of meal kits with lean protein. She cited a May 2020 Google study showing that consumer searches for chicken recipes outpaced searches for recipes involving all other animal protein choices over the past five years.
“The meal kit category is exploding among existing salad lovers wanting a more satiating, restaurant-quality salad experience,” she said. “For Just Add Chicken, these benefits start with healthy, flavorful cooking options but extend beyond the plate to include culinary expression, time, and cost savings with perfectly portioned servings that lead to less food waste.”
A global packaged salad and salad kits leader, Dole offers 94 different packaged salad varieties including its popular Chopped! Salads, Slawesome!® Kits, Premium Salad Kits, FreshTakes™ Ready-to-Eat Salads, and other salad mixes and slaws.
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