KINGSBURG, CA - Organic stonefruit backed by a family grower with clear sustainability values? I can hear the consumers cheering already. Scattaglia Growers and Shippers (SGS) is satisfying demand with its new organic stonefruit line, unleashing a collection of high-flavor, peaches, plums, and nectarines from the heart of California’s Central Valley.

“We are expected to have great volume and high-quality product,” says Kira Navison, Marketing Director, divulging some of the details of the new program. “We pride ourselves on providing consumers with nothing short of a flavorful eating experience. We wait until each piece of fruit reaches optimum size, color, and brix levels to ensure an all-around high-quality product.”

As this advantageous program ignites, SGS is expected to have consistent volume throughout the summer, peaking in June through August.

Supporting the success of the SGS operation, the Kliewer family has invested heavily not only in their growing operations, but also on the packing side. This includes the recent installment of an Aweta sizer, which utilizes AI to ensure consistency from piece to piece and only allows the most fresh and flavorful fruit to progress to a box.

“The idea of being ‘healthy’ is increasingly important to consumers today, and more consumers are becoming curious as to where their food is coming from and how it gets from the field to their table,” Kira adds. “Continuing to educate consumers on this process and sharing with them the amount of care, time, and hard work that goes into providing them with fresh produce can help maximize sales throughout the season. If consumers know where a product is coming from, they are more likely to invest in it. Along with this, knowing who their produce is coming from plays a big role in gaining consumer trust, which can also lead to an increase in sales.”

As Kira emphasizes, along with educating consumers on where their produce comes from, retailers should display organic items front and center in their produce departments to gain consumer attention.

“We are all about sustainable growth, and organics is just one of the many great things we have to come in the future,” Kira explains when asked about the company’s ongoing growth strategy. “We want to continue to provide the best-tasting fruit to consumers and do so in a way that protects the planet.”

Eager to learn more? SGS will be at the Organic Produce Summit this July, so be sure to stop by booth #403 to meet the grower, sample its product, and have the chance to win a giveaway!