SAN DIEGO, CA - Celebrating the triumph of its Back to School campaign, BrightFresh® Microgreens revealed a heartwarming achievement—$3,500 raised for the Boys & Girls Clubs. From September 9-15, this initiative blossomed with community support, as every unit of microgreens sold in San Diego County contributed $1 to this vital cause.

“We are incredibly excited about the impact this campaign has had on our community,” said Aaron Horwitz, Senior Marketing Manager, BrightFresh. “Partnering with the Boys & Girls Clubs has allowed us to directly support the health and well-being of children as they head back to school, and knowing that our donation will have up to a $100,000 impact is truly rewarding. It’s a testament to what we can achieve when we come together to support our community.”

This donation generated a remarkable impact, as the Boys & Girls Club estimated that every dollar invested creates a positive effect of up to $32. Thanks to the generosity of the San Diego community and BrightFresh, the $3,500 contribution is projected to yield up to $112,000 in value for local children and families.

The Boys & Girls Clubs expressed gratitude for the support, emphasizing that this significant contribution will help provide essential resources and programs to young people throughout the county. The funds raised will enrich the lives of children, offering them valuable opportunities to learn, grow, and succeed.

“We are deeply grateful for BrightFresh Microgreens’ generosity and the incredible impact this campaign will have on the children and families we serve,” said Michelle Malin, Chief Operations Officer, Boys & Girls Clubs of Greater San Diego. “Every dollar raised helps us provide vital resources and programs that foster growth, learning, and opportunity for our youth. Partnerships like this are what enable us to continue empowering our young people to achieve their full potential, and we are honored to have BrightFresh as a part of that journey.”

The success of this campaign highlights the company’s commitment to community engagement and promoting healthy eating habits. Keep reading ANUK for more strategic community initiatives!