DELANO, CA – Welcome to What's In Store. Columbine Vineyards is gearing up for this year’s harvest of its proprietary Holiday® grapes. This late season variety, presents retailers with an extra large berry with bright red, cherry coloring, as well as a uniquely sweet flavor profile. With a commitment to quality since 1926, the company will be offering promotable volumes of Holiday® grapes beginning in October and running into mid-December.

To make it easier for Columbine customers, the company has launched a G.P.S. or “Grape Positioning System” application for iPhones and Android devices that makes it easier for grape lovers to locate Columbine’s classically beautiful and delicious grapes at their nearest grocery store.

This year, the company is offering retail merchandising support that includes festive and eye-catching POS material which can also be found on the company’s newly redesigned website columbinevineyards.com. Columbine’s new, high graphic stand-up bag is also creating a draw for the customer and is designed to save 6.5% plastic waste by removing the tear-off on top of the bag.

This sweet and crunchy berry is great for entertaining and adds a delicious splash of flavor to appetizers, meals, and cocktails.  To help inspire foodies and chefs, the company is sharing palate-pleasing recipes like its Holiday® Grapetini, which can be found on the company’s website as well.

Columbine Vineyards is once again raising the bar in the California grape category as consumer demand for distinctive and flavorful varieties continues to grow. Thank you for joining us for this episode of What's In Store.

Columbine Vineyards