BERLIN, GERMANY - Fruit Logistica has kicked off in Berlin, Germany, and Fyffes is among the exhibitors. The company is showcasing its new brand campaign through an innovative activation that offers an immersive experience with its recently introduced Trudi’s consumer brand.

Fyffes is set to engage in strategic discussions with its retail partners at the event, a release stated. The primary focus will be on presenting Trudi's distinctive value proposition, underpinned by the extensive go-to-market strategy and robust marketing activation. The goal is not only to build consumer awareness but also to strategically drive traffic and facilitate conversion for Trudi's in the European market.

Trudi's was built on consumers’ desire to ensure that the fruits consumed also contribute positively to communities and the lives of those involved in cultivation. The tagline of Trudi's is 'Good fruit, doing good,' which reflects its commitment to empowering women, quality education, and improving nutrition in the communities where Fyffes’ own farms and supplier farms operate.

This appearance at Fruit Logistica is a key moment for Trudi’s, as it gives Fyffes the opportunity to further solidify the brand as one that offers premium produce while actively contributing to the betterment of communities globally.

To see how Fyffes continues to evolve the Trudi’s brand, keep reading AndNowUKnow.