SALINAS, CA - Cauliflower has been the star of the veggie category as of late, incorporated in unconventional ways like rice or pizza crust. Green Giant™ Fresh, a leading innovator in fresh value-added vegetables, is utilizing its newly-released Cauliflower Crumbles^® in its latest line of offerings. A week ago, the company introduced a convenient line of easy-to-prepare Veggie Bowls that include great-tasting flavors and hunger-crushing ingredients in each meal.

“Consumers are demanding more plant-based alternatives at every meal occasion and we’ve created a satisfyingly complete option that can be prepared within a few minutes,” said Riley Hathaway, Research and Development Manager. “Our new recipes reflect the time and taste testing we’ve invested to deliver a hearty and flavorful crunch in every bite.”

Built around the brand’s first-to-market Cauliflower Crumbles, the bowls also feature regionally-inspired sauces to create an authentic ready-to-go meal in minutes. According to a press release, Green Giant Veggie Bowls are available in the refrigerated produce section at grocers nationwide and sold at a suggested retail price of $3.99 per bowl.

All the Veggie Bowls are vegetarian and packaged in a microwave-safe container that now includes a fork. The line includes six crave-able and on-trend varieties:

• (NEW) Korean BBQ: featuring Cauliflower Crumbles, onion, carrots, celery, and broccoli in a sweet heat bulgogi sauce with crispy noodles
• (NEW) Harvest: featuring Cauliflower Crumbles, sweet potato, and celery in a tangy citrus-garlic sauce with dried cranberries, pepitas, and crumbled feta cheese
• Sante Fe Bowl (previously Rancheros): featuring Cauliflower Crumbles, sweet potato, and kale in a tomatillo lime sauce served with seasoned tortilla strips and sharp cheddar cheese
• Buddha Bowl: featuring Cauliflower Crumbles, sweet potato, broccoli, and Brussels sprouts in a creamy tahini sauce with dried chickpeas
• Burrito Bowl: featuring Cauliflower Crumbles in a sweet corn and zesty black bean salsa with seasoned tortilla strips and sharp cheddar cheese
• “Fried Rice” Bowl: featuring Cauliflower Crumbles, carrots, celery, onion, and broccoli in a sweet teriyaki sauce with garlic-ginger wonton strips

For years, Green Giant Fresh has been developing meal-ready products to help consumers eat healthier. These revamped Veggie Bowls join the brand’s existing line of Cauliflower Crumbles Chopped Vegetables, Vegetable Noodles, and more. Keep checking in with us at ANUK as we continue to cover the industry’s newest concepts.

Green Giant Fresh