International Fresh Produce Association Celebrates Recipients of the Retail Merchant Innovation Award; Joe Watson Comments



International Fresh Produce Association Celebrates Recipients of the Retail Merchant Innovation Award; Joe Watson Comments


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WASHINGTON, DC - Several retail leaders are being recognized with awards from the International Fresh Produce Association (IFPA). The organization’s Retail Merchant Innovation Award will be given out to five buy-side aces at the Retail Awards Reception on October 18 during the Global Produce & Floral Show.

Joe Watson, Vice President of Retail, Foodservice, and Wholesale Membership, International Fresh Produce Association
Joe Watson, Vice President of Retail, Foodservice, and Wholesale, International Fresh Produce Association

“These winners have elevated their retail strategy to new heights while driving produce consumption,” said IFPA Vice President of Retail, Foodservice, and Wholesale Joe Watson. “We are thrilled to honor them with well-deserved recognition on a global stage.”

The IFPA awarded winners in five store-count categories, a press release stated:

Price Mabry, Corner Market (1–50 stores), Vice President of Sales and Marketing

Mabry has garnered numerous honors and awards throughout his career, underscoring his outstanding contributions to the industry. He received consecutive nominations for the "Up and Coming Produce Professional of the Year" by the Southeast Produce Council, among many other awards.

Joe Hansen, Wegmans (51–150 stores), Produce Category Merchant

A 41-year veteran at Wegmans, Hansen has managed almost every category in the produce department. He has implemented innovative marketing initiatives, such as designing cases for berries to be prominently displayed at the front of the department, making it the largest category in the company. He has also utilized digital tactics, including digital coupons and supplier stores, to reach customers who don't enter the store.

The International Fresh Produce Association’s Retail Merchant Innovation Award will be given out to these five buy-side aces

Mike Emery, Hannaford Supermarket (151-250 stores), Director of Produce Category

Emery is recognized for his extraordinary drive, passion, and dedication, leading company initiatives, coaching on merchandising, and inspiring innovation and growth across the ADUSA company. He ensures the execution of merchandising strategies and the development of future strategy pillars for the next 5–10 years. Emery’s leadership and deep understanding of the customer have elevated Hannaford Produce, driving store performance, market share, and customer traffic.

Ron Lovelace, Meijer (251–399 stores), Director of Produce and Floral

Meijer is committed to promoting sustainability among its suppliers, exemplified by the introduction of Bolthouse Fresh Foods' Organic Mini Peeled Carrots in compostable bags made from renewable sources. The successful launch and full distribution of these compostable bags at all Meijer stores was supported by vibrant in-store signage and a QR code that has been used over 10,000 times.

Meghan Diaz, Sprouts Farmers Market (400+ stores), Senior Director of Local and Regional Produce

Diaz exemplifies transparent partnership by setting clear expectations, providing honest feedback, and creating a strong feedback loop to ensure continuous improvement. A confident, honest, and authentic leader who inspires others through her personal and professional experiences, she actively supports local agriculture and charities.

Congratulations to these awarded leaders!



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International Fresh Produce Association

The International Fresh Produce Association is the largest and most diverse international association serving the entire…