DUBLIN, CA - Connections can take us a long way in this industry, but the most important connection is the one that’s created between brand and consumer. Helping a grower offer its products to a much larger variety of shoppers, iTradeNetwork has unveiled a new three-year agreement with Main Street Produce.

“iTradeNetwork is a great solution for growers like Main Street Produce,” explained iTradeNetwork CEO Rhonda Bassett-Spiers. “Our platform will help them expand their distribution and create new relationships. This will make it easier, more reliable, and more efficient for them to bring their fresh fruits and vegetables to additional retailers.”

Not only will this partnership create a new industry alliance, but it will expand the breadth of each of the companies’ reaches across the supply chain.

Main Street Produce, located in Santa Maria, California, will be using iTradeNetwork solutions for procurement, according to a company release.

“Main Street Produce is a proud grower of strawberries and raspberries,” said Roger Privett III, Sales and Business Development Manager at Main Street Produce. “For more than 40 years, our commitment to quality farming has been evident in our superior products. Founded by Alton Allen with just five acres of strawberries, our roots are firmly planted in supplying food for families. Our relationship with iTradeNetwork will allow us to showcase Main Street Produce products to a wider variety of retail customers, and therefore be part of many family meals.”

What exciting new expansions will sprout from this partnership? Keep an eye out for ANUK as we continue to report.

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