MISSION, TX - If there are two things that I love, it's grapefruit and the excitement of a competition. Winter Sweetz™, a Lone Star Citrus brand, is bringing both of those things together as the company has announced the launch of its “Sweeter in Texas” sweepstakes to celebrate the red grapefruit season in Texas. The new sweepstakes will continue throughout the holiday season and into the New Year.

“This season’s harvest is one of our very best yet and we are thrilled to share our excitement to ignite demand this year by way of this sweepstakes,” said April Flowers, Director of Marketing. “Our grapefruit has been producing low acid with a brix over 10, creating a very nice brix acid ratio and great flavor, making it the perfect sweet treat for shoppers to enjoy through the holiday.”

Grown in the sunny Rio Grande Valley, Winter Sweetz experienced a lighter bloom this summer, which allowed the fruit to increase one to two sizes from previous seasons, according to a press release. What better way to celebrate than by sharing in the delicious crop with shoppers everywhere through a sweepstakes?

Open for entry as of yesterday and lasting through January 15, 2021, the sweepstakes competition offers consumers the chance to win weekly prizes as well as a final grand prize at the end of the competition. Every week, two winners will be randomly selected to receive a free shipment of Winter Sweetz grapefruit, and one grand prize winner will receive a $500 Amazon gift card.

To take the sweepstakes to new levels, Winter Sweetz will be utilizing not only its website, but kwik-lok messaging, social media platforms, email marketing, and influencer promotions to spotlight the grapefruit brand and drive entries.

Give your shoppers a chance to enter the sweepstakes and get their hands on these prime grapefruits while the season lasts, and load your shelves with Winter Sweetz.

Lone Star Citrus